STORYLINE

Storyline is a first-of-its-kind Social Care platform that connects lives through the power of storytelling.

It virtually bridges distances between children in orphanages and senior citizens residing in nursing homes across Klang Valley. The application enables older folk to tell popular children’s stories through a range of pre-installed tales, complimented with storytelling tools that include music, sound effects and animation.

In partnership with Celcom, tablets were distributed to selected orphanages and senior citizen homes for them to start using the platform.

ClientCELCOMServicesMOBILE/TABLET APPLICATIONDivisionM&C SAATCHiAwardsKANCIL AWARDS 2015
Bronze Award - Entertainment & Branded Content (Digital)
Bronze Award - Innovative Use of Media
Bronze Award - Cyber (Digital Tools & Utilities)
Merit Award - Craft for Cyber & Mobile (Animation, Graphic Design, Ilustration & Art Direction
Merit Award - Cyber (Use of Technology)
Merit Award - Direct (Use of Digital & Social)
Merit Award - Direct (Campaign)
Merit Award - Innovation (Product/Service)

MOB-EX 2016
Silver Award - Best Campaign (Tablets)