Home. No Distance Too Far.

To push sales for domestic flights, we created a series of short stories themed ‘Home. No Distance Too Far’ as social content for Malaysia Airlines. These videos revolved around simple human stories that told lessons of love, family and the warmth of coming home from all walks of lives and perspectives.

The three stories – ‘Keroncong Laksa’, ‘Kalendar Budu’and ‘Kasih Berlapis, Sayang Sik Abis’ garnered a total of over 5 million views with over 8,000 shares within weeks of the campaign launch, leading up to a significant increase in sales for domestic flights.

ClientMALAYSIA AIRLINESServicesSOCIAL MEDIA CONTENTSDivisionM&C SAATCHi