#BolehAdikIkut

Being away from family and those we love during Eid is hard.

To explore this idea, we looked at who and what family means from a fresh point of view. Family means different things to different people, young and old. This is especially relevant for Malaysia Airlines, the national carrier that connects families and people near and far.

The 2016 Raya film “Adik” tells us that story. A tale of love that is tested when a family member – the titular Adik – is unable to return to the family’s hometown.

The video reached 3.8 million views and 54,000 shares in a span of 7 days with the simple heartwarming message that all audiences can relate to, that love knows no distance or boundaries; “Kasih sayang tidak mengenal siapa kita”.

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