Celcom 4G LTE

Capturing the “Fastest” Territory Emotionally
In a campaign where speed complements speed, Celcom introduces Usain Bolt as the ambassador for Celcom 4G LTE to emphasise their network dominance. The campaign kicked off with teaser billboards and viral videos to create hype, followed by TVC, print and multiple communications across various touch points.

ClientCELCOMServicesINTEGRATED CAMPAIGNDivisionM&C SAATCHIAwardsA + M MARKETING EXCELLENCE AWARDS 2014
Gold Award - Excellence in Brand Awareness
Gold Award - Excellence in Integrated Marketing (Consumer)

PMAA DRAGONS OF MALAYSIA 2014
Silver Award - Best brand building and / or awareness campaign

MALAYSIA EFFIE AWARDS 2013
Gold Award - Telco products & services